Ever since I was a kid, I was attracted to the movies and cartoons based on science fiction and superheroes. The gadgets, the design of equipment, and how things actually work have always been on my mind. Sometimes, I used to wonder how the Star Trek's spacecraft move and also think about the technologies that were used to run it. But, now the time has passed, and superhero movies have taken the entertainment business by storm and also my mind.
The technological advancements, graphics, animation and especially the UI (user interface) have been reaching to the next levels. For making things possible, even the filmmakers need help, and nowadays many companies provide solutions for things, and one such firm is Perception. The New York City-based company is behind the user interface designs that we saw in movies including Iron Man 2, The Avengers, Thor: Ragnarok and Batman V Superman: Dawn of Justice.
Let us take a look at how the firm works and how they made things possible in Iron Man 2.
When Perception began in 2001, it was a high-end motion graphics company founded by Danny Gonzalez and Jeremy Lasky. From the beginning, the company's primary vision was to provide visual effects to anyone who wants something spiffy. The company's first significant project was Iron Man 2. Keep reading to know about it.
When Perception was offered to work on Iron Man 2, Marvel wanted one major thing from the firm, and it was the design of Stark Expo where Iron Man aka Tony Stark would make his comeback. But, later the comic giant asked the company to do different things in the UI. So, let us see how and what are the things that they created.
Perception was asked to design the animated logo of Stark Expo after the vintage video of Tony Stark's father is displayed on the big screen. The company developed the emblem after exploring some old animations, and some of the elements of it were seen the movie.
Now, let us talk about their second task.
Handheld computing UI design was used to develop the smartphone which we see throughout the movie. The most significant problem for the organization while developing the UI was to make something that looked like phone and futuristic at the same time. But, they were able to overcome it, and every detail was easily visible on the phone.
We saw Tony using the phone during the Senate hearing at the beginning of the movie and various other scenes.
The Marvel team first called the device, an iPhone with transparent glass, and that's when the team at Perception presented them with the prototype their minds were blown away.
Now, let's talk about their next task in the film and probably everyone's favorite.
Remember the scene where Tony googles the name of Natalie Rushman on his coffee table? Well, the results we see are the courtesy of the UI designed by the team of Perception. The things we see on the table were added after the scenes of Robert Downey were shot. They wanted everything to look logical, and they were able to deliver it with perfection.
Both Marvel and Perception teams worked on the pace and timing of the scene so that it comes out perfectly.
Now, let's talk about another and final notable things that the company did for the movie.
The Iron Man's bedroom mirror is another eye-catching element that we saw in the movie. The mirror appears as per his wish, wherever he wants and the fascinating thing about it is the widgets that appear around it.
This is how Iron Man 2 became what we saw in the theatres with use of technology. Now, let us also take a look at the conclusive video of Batman V Superman's UI design.
Every design by the firm is amazing, and the futuristic vision they have considered while creating them is simply commendable. What do you think will be there big UI advancement? Comment in the section below. :)